Per Erling Evensen just retired from the duty as Marketing Manager at Destination Gotland and has left for an around the world sailing tour for the coming years. Prior to him leaving, he took the time for a chat about how the concept of Destination Gotland was developed and what that has meant to the people of Gotland.
Per Erling found himself employed by a Shipowner, Rederi AB Gotland, in 1997, when the tourist company he work for was bought. He thinks the journey he has made since then has been fantastic and is thankful for being given the chance to make change possible!
If you live on an island like Gotland, the ferry is under the skin of each and every citizen as 85 % of everyone is travelling by sea. If you move to an island you ask yourself; is it worth it? How can I run my business from the island? The ferry to and from the island is essential and it is important that the inhabitants, the ferry company and the politicians realise that and work together.