My work & my passion
Shipping & Maritime is my passion
I walk the talk everyday
Social media, content marketing, podcasting – strategies & production
Developing a game plan for how to make your presence online a success always starts with a comittment to engage. Patience and engagement is what you put in, I deliver the know-how and my imsights.
Do you want some tips & tricks? I am at your service, just let me know what you are looking for and I will give you a quote. Email me here
If you are completely new to the game, maybe you want a one-on-one session. I can deliver the secrets of social media, just let me know that’s what you are looking for. Drop me a line.
I am currently putting together a Master Mind programme, you can put your name forward here if you want to be part of it.
I WILL BE SPEAKING AT THE SHIPPING 2030 ASIA ON SEPT 5-6
Social media IS business, my hands on workshop together with Kate D Adamson, Blue Futurist , who is charing the event.
Social engagement is becoming an integral part of commercial success as marketing stops being about advertising, and becomes about a conversation. Led by one of the most successful social media practitioners in the industry Lena Göthberg, whose Shipping Podcast has over 80,000 downloads, this workshop will explain which social networks the maritime and shipping ecosystem is using, and for what different purposes, give you guidelines for how you can best use these channels, help you to find your authentic voice, and target your resources intelligently to find new customers and positively influence stakeholders.
And I will also participate on a panel, together with David Kelly, Director Asia-Pacific at IMarEST, discussing Fake News? How Does Shipping Leverage Transparency to Engage the wider world and gain its trust?
During 2017 Gartner predicts that the marketing department will become the largest purchaser of technology in the enterprise, but whilst marketing, PR and media engagement is going social, driven by data, analytics and automation in other sectors, the shipping and maritime industry seems stuck in the past. To what extent is shipping invisible and misunderstood because marketing and PR practitioners and the maritime media are following outdated practices, and what is the opportunity for the industry to use new technology to cut costs and collectively engage better in the digital age?
Will I see you there? Otherwise I usually use #shipping and/or #maritime in my tweets, I suspect this time it will also include #Shipping2030 if you want to follow what’s going on.