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Shipping Podcast

VOICES FROM THE MARITIME INDUSTRY SINCE 2015

Lena Göthberg, Producer and Host of the Shipping Podcast

http://traffic.libsyn.com/shippingpodcast/100_Lena_Gothberg.mp3
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2018-12-14 by Lena Göthberg 1 Comment

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http://traffic.libsyn.com/shippingpodcast/100_Lena_Gothberg.mp3

The 100th! It’s a milestone! I take the opportunity to share what I have learnt by starting a podcast in the maritime industry. How it all started with a crazy idea and borrowed equipment onboard the worlds’ largest container ship MAERSK MCKINNEY MOLLER and her Captain. 

I got the advice to start by sharing 4 episodes, just in case the prospective listeners wouldn’t get hooked if I only shared one episode and that wasn’t to their taste.

1. Captain Niels V Pedersen

2. Carl Johan Hagman

3. Jonathan Wichmann

4. Thina Saltvedt

Those super interesting people were kind enough to give me the best takeoff ever, how could I go wrong when I had their support?

I speak about “behind the scenes” and what I have learned about how the companies in the maritime industry view marketing & advertisements, i.e. not at all.

It’s time to rethink the branding of the entire maritime industry, we need to make changes to reach young people and attract them to the industry. I realise how us discussing autonomous shipping have effects on if young people want to study to become Master Mariners or not.

In addition, I answer the most common questions I get as the little Disrupter I have grown to be.

Do you earn any money on this?

How do you find your guests?

I would be happy to answer more questions, I just didn’t want to bore you with too much information. Send in your questions, if you are tech savvy (!) you can use your mobile phone and record a voice message and send to me. That would be so much fun! If you are shyer, use my email hello@shippingpodcast.com

Whatever you do, give me some feedback!

/Lena

https://www.patreon.com/ShippingPodcast

Filed Under: All, Communication, Innovation, Strategy Tagged With: #100, #advertising, #CSR, #Diversity, #entrepeneur, #guests, #insights, #Maritime, #patreon, #podcast, #podcasting, #Shipping, #WISTA, disruption, Shippingpodcast

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  1. Lena Göthberg, Producer and Host of the Shipping Podcast - Maritime Shipping News says:
    2020-05-09 at 04:12

    […] https://shippingpodcast.com/lena-gothberg-producer-and-host-of-the-shipping-podcast/ […]

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